ABOUT ME

An industry powerhouse, Susan Yara is the founder of Naturium and the popular beauty YouTube channel Mixed Makeup. She’s spent the last decade teaching millions of viewers how to care for their skin, while building a community of skincare enthusiasts around the world. She believes skincare can be effective, biocompatible, and an elegant experience, while at an accessible price point for a consistent routine. In 2023, Susan successfully sold the fast-growing Naturium to e.l.f. Beauty, aligning with e.l.f. Beauty’s vision to create a different kind of beauty company.

Susan began her on-camera career as a news reporter in New York City and continued at publications like Forbes, PEOPLE magazine, New York Post, CNBC, Glamour, and eventually became a beauty editor for PopSugar and New Beauty Magazine, where her passion for skincare and beauty grew.

As a native to the drier climate of New Mexico, Susan has learned to adjust her skincare routine to the more humid weather of Miami, Florida, where she currently resides with her two kids..